SONY had ambitions to build brand preference, awareness and consideration of their newly announced SmartWear products, at a time when the Apple Watch was dominating media headlines.
We brokered a brand partnership with Tough Mudder, allowing SONY to showcase the benefits of their products, as well as add value to a relevant consumer experience.
The nine month partnership allowed us to fully own and brand one of the most infamous course obstacles – with product seeded throughout each of the eight regional events.
- SONY was nominated for a European SABRE Award for the activity
- Strong ROI with cross channel activity spanning 9months
- 100,000+ consumer engagements at the SONY experiential stand across 8 regional events
- 79 pieces of highly favourable earned coverage with strong message penetration secured in titles such as Mail Online, Closer, Stylist, OK!, Evening Standard and The Metro
- Significant campaign reach of 457 million across PR, social and media partner (Men’s Fitness) content
- Celebrity ambassadors delivered over 30 social media posts, well over what was contracted, resulting in a reach of over 8 million