Three

The Brief
Three appointed Citizen Brando to help establish, maintain and evolve its social media presences: from semi-owned properties such as Facebook, Twitter and YouTube through to the Three blog.

The Approach
Broadly speaking our approach to managing Three’s reputation in social media can be broken into two parts: ‘Social PR’, which encompasses a robust blogger outreach programme run by dedicated experts and ‘Social Platforms’.  We have specialist social media strategists who work to develop bespoke approaches for relevant platforms including Facebook, Twitter and YouTube based on audience insight.  At the other end of the spectrum, our creative technologists and content managers look after bespoke campaign activity to ensure key message cut-through.

The Results

• Over 8,000 Facebook likes in less than three months
• 6,492 Twitter followers (and over 13,500 tweets to date)
• A creative campaign that trended on Twitter, generating 12,929 uses of the hash-tag in just three hours
• An ever-increasing circle of advocates thanks to six-weekly blogger meet-ups and ongoing relationship building
• A minimum of four pieces of blog coverage per week