GfK NOP

The brief

One of the world’s largest market research groups, GfK wanted to be known for more than just its numbers. It wanted to be seen a provider of insight.

The approach

We bring to life the advantage that GfK’s research brings brands. We trawl their data to signpost future trends and reveal the impact, and we shine the spotlight on the people behind the data. We take our understanding of the news and what’s interesting to businesses and consumers and use it identify newsworthy findings and the best way to talk about them. And we’re now so trusted that we’ve even helped shape research with GfK.

The Results

We’re making GfK’s voice heard:

• 800+ pieces of coverage, January-June 2011
• 40% uplift in monthly hits from previous period

We’re making them heard in the right places:

• 115 national hits
• GfK comment in 50% of coverage

We’re making them heard among their competitors:

• 18% share of shout among its competitors, second only to pollsters YouGov

And we’re making a real difference

• We’re driving sales enquiries for reports and requests for subscriptions from everyone from Coca Cola to Downing Street