People Powered Conversations
We are called Citizen Relations so we never forget who we are targeting.
Our Insights team finds the key trends that shape our work, excite and engage our target citizens with our brands so that they tell their friends about it, capturing the media’s attention in the process.
We call it People Powered Conversations.
Our clients tend to agree and understand the fresh approach and real commercial impact that clever People Powered Conversations can make.
How do we Create People Powered Conversations?
At the heart of every People Powered Conversation we create is a strong central narrative. We then execute this through a variety of comms channels including creative news generation, social media, content creation, blogger outreach, experiential publicity and product PR – whatever will ignite a People Powered Conversation.
An in-house tech lab that is constantly creating and developing new technologies and innovations for our clients, with access to hundreds of the UK’s top developers.
Our network of fixers, agents and connectors ensure we deliver the best possible influencers for our brands. In fact, in addition to our own clients, we broker all celebrity and talent deals for the entire EDC family, including Dare and Elvis, ranging from one off appearances to full ATL campaigns.
Underpinning all our work is a robust approach to effectiveness and measurement. The Citizen Scorecard ensures that we can track the People Powered Conversations we have started, analysing both the output and outcomes of our campaigns.
Citizen Relations is an international agency with six global offices and an additional bespoke partner agency network. We are currently Global Consumer Agency of the year in the 2012 Holmes Report.